MANAJEMEN STRATEGI PENGEMBANGAN PARIWISATA DI KABUPATEN SAMBAS
Keywords:
Management, Strategy, Tourism, Sambas.Abstract
Sambas Regency is a regency located in West Kalimantan Province, a place that is rich in tourism potential. Sambas Regency with various kinds of tourism potential, both natural, cultural, and historical heritage. Behind the many tourism potentials in Sambas Regency, one thing that is lacking is the lack of management and development in several existing tourist attractions. But that does not mean that all tourist attractions are not fully managed, there are also tourist attractions that continue to improve but also need appropriate follow-up actions so that they can be carried out continuously. Talking about potential, of course there needs to be development, innovation, and strategies so that these various potentials can be utilized. Various steps will certainly not be carried out if they cannot be managed properly. Thus, management is the core of the various steps implemented to achieve a goal. Various elements can participate in the success of achieving the goals that are carried out, in this case the management of tourism development strategies in Sambas Regency can be carried out by various parties such as local governments, agencies, and the community. Of course, this is intended so that tourism in Sambas Regency can run optimally and in the end tourism can boost the local economy little by little.
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