BOOMERANG EFFECT DALAM TOLERANSI PADA AKUN INSTAGRAM HABIB JAFAR (@husein_hadar)
Keywords:
Boomerang effect, Tolerance, Account Instagram, Habib Jafar.Abstract
Social media such as Instagram has become a major platform for communication and information dissemination. Habib Jafar, a young preacher, actively uses Instagram to spread messages of tolerance and peace. However, the message of tolerance conveyed by Habib Jafar is often not well received by everyone and can cause the opposite reaction known as the boomerang effect.This research uses a qualitative descriptive approach with content analysis techniques to investigate how Habib Jafar's Instagram posts can trigger a boomerang effect in the context of intolerance. Data was obtained from Habib Jafar's Instagram account by taking a sample of 9 posts that had high interaction. Through direct observation, documentation and content analysis, this research identified the main themes and patterns of user responses to the messages of tolerance and diversity conveyed by Habib Jafar.
References
Abdullah, M. A. (2020). Dakwah Islam di Era Digital: Studi Kasus Habib Jafar di Instagram. Jurnal Komunikasi Islam, 12(2).
Andhika Kurniawan P dkk, "Efek Bumerang Negatif Pesan Persuasif Kampanye Vaksin "Measles-Rubella" Oleh Kementerian Kesehatan
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1).
Effendy, O. U. (2017). Ilmu, Teori, dan Filsafat Komunikasi. PT Citra Aditya Bakti.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1).
R. Hasya, ‘Whatsapp dipakai oleh sekitar 92,1 persen warganet Indonesia berusia 16-64 tahun’, Whatsapp Teratas, Ini7 Media Sosial Paling Banyak Digunakan Warganet Indonesia Sepanjang 2022. Accessed: May 30, 2024. [Online]. Available: Whatsapp Teratas, Ini 7 Media Sosial Paling Banyak Digunakan Warganet Indonesia Sepanjang 2022 - GoodStats
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Zain, M. (2021). Reaksi terhadap Pesan Toleransi di Media Sosial: Studi Efek Bumerang. Jurnal Psikologi Sosial, 9(1).
